Businesses That Can Gain the Most from Beer Coaster Printing

When it comes to creative, cost-effective marketing, beer coaster printing might not be the first tactic that comes to mind, but it should be. These small, often-overlooked items are powerful branding tools that double as both functional and promotional assets. Coasters are a captive medium, once someone sets their drink down, they can’t help but notice what’s underneath it.

From local pubs to multinational corporations, a wide range of businesses can benefit from custom beer coaster printing in Sydney. In this blog, we explore the industries and establishments that stand to gain the most from incorporating beer coaster printing into their marketing strategy.

List of Businesses that will get the best out of beer coaster printing:

➥ Bars, Pubs, and Breweries

Unsurprisingly, bars and pubs top the list. Beer coasters are a natural fit for these venues, not just as drink accessories, but as branding tools. A well-designed coaster can include the bar's logo, upcoming event details, happy hour specials, or even QR codes linking to social media.

Breweries can take this one step further. Custom-printed coasters can showcase new beer releases, seasonal brews, or tasting notes. Some even include stories about the brewing process, giving patrons a deeper connection to the product. For craft breweries, which often compete on uniqueness and storytelling, coasters offer a subtle yet effective branding opportunity.

➥ Restaurants and Cafés

Restaurants and cafés can use beer coasters for more than just protecting tables. They’re a great place to promote new menu items, upcoming events (like wine nights or live music), or customer loyalty programs. A well-placed coaster can prompt customers to follow the business on social media or download an app, especially when paired with a compelling offer or discount code.

For upscale venues, coasters can also reflect the brand’s visual identity—minimalist, elegant designs that match the ambiance can elevate the perceived quality of the establishment.

➥ Event Venues and Wedding Planners

Event planners are always looking for ways to personalize guest experiences, and custom coasters are a simple yet memorable touch. Whether it's a corporate event, wedding, or festival, beer coasters can carry the event branding, a schedule of activities, or even fun facts about the couple getting married.

Venues that regularly host events can also use printed coasters to advertise their services. For instance, a coaster that reads “Love this venue? Book your next event here!” with contact info is a low-cost, high-impact way to generate leads.

➥ Hotels and Resorts

Hotels and resorts use coasters in lobbies, bars, rooms, and restaurants, offering plenty of marketing real estate. These businesses can print coasters with concierge tips, spa offers, Wi-Fi details, or promotional packages to upsell services directly to guests.

Custom coasters can also be part of a broader branding strategy, reinforcing the hotel’s theme, tone, or visual identity. For example, a beach resort might print coasters with surf tips or local attractions, while a boutique hotel might feature artwork from local artists.

➥ Beverage Companies and Alcohol Brands

Beer, wine, and spirits brands are natural contenders for beer coaster marketing. These companies often sponsor bars and restaurants and can supply coasters printed with product imagery, brand stories, or promotions.

It's a classic example of point-of-consumption marketing, reaching the customer right when they’re drinking, which is the perfect moment to influence brand recall and encourage trial. Limited edition coasters featuring seasonal drinks, contests, or QR codes linking to branded content are particularly effective.

➥ Marketing Agencies and Creative Firms

Agencies often overlook the power of their own self-promotion. Custom-printed coasters are an excellent way for creative firms to showcase their design skills and grab attention. Whether handed out at networking events, left behind after meetings, or included in swag bags, these coasters are a creative, tactile way to leave a lasting impression.

They also serve as portfolio pieces demonstrating branding, typography, and layout skills in a fun and functional format.

➥ Nightclubs and Live Music Venues

For nightclubs and music venues, beer coasters can be used to advertise upcoming performances, DJ nights, or drink specials. Since these venues often have a high turnover of guests, coasters can be a recurring marketing channel that targets new and returning visitors every night.

Many venues also collaborate with artists or sponsors. Coasters can carry branding for both the venue and the sponsor, making them valuable promotional real estate.

➥ Tourism Boards and Local Attractions

Tourism offices and local attractions can partner with bars, hotels, or cafés to distribute coasters that highlight regional experiences, museums, tours, or festivals. This is particularly effective in tourist-heavy areas where visitors are likely to pick up their drinks in social settings.

Custom coasters with maps, fun facts, or QR codes to book activities can turn a casual drink into a full itinerary.

➥ Nonprofits and Cause-Based Campaigns

Even nonprofits can harness the humble beer coaster. Coasters are a great way to promote awareness campaigns, fundraising events, or health messages. A catchy message or impactful statistic printed on a coaster can spark conversation and drive action.

Since coasters are typically seen in relaxed settings, they can offer a non-intrusive way to engage audiences that might otherwise ignore traditional ads.

So, these are the businesses that will gain the most from this marketing strategy. So, if you are looking for a company that can conduct this marketing for you, you can get in touch with Mr Glasses. They will also provide you with the best Hand painted murals on walls in Paddington for the promotion of your brand. With them around, you don’t have to worry about anything.